Test plan
Task creation
What people say isn’t always what they mean. It’s more productive to watch what they do. – Seth Godin
Learn why your visitors take action when they do
Examine what compels people to engage with your content
Optimization Tools
- Optimizely
- Visual Website Optimizer
- Unbounce
How Copy, Design, Psychology, and Interaction can improve your conversion rate
User test your competitors
Why you need to pay attention to current trends and best practices in usability and user experience.
UX and Design
Creating barriers that lock users out breaks another tenet of usability: People trust sites that make them feel in control. Sites and applications that allow users to explore on their own, to browse or search freely, to easily try something out and go back if they didn’t like it, all give people a sense of agency, and with it, greater confidence in the system.
Conversion Rate Optimization Research
Dedicated landing pages
- Protect the CTA above all else
- Limit choice
- Minimize distractions