Content Marketing Process

Creating a Content Marketing Process

  • RACI – Responsible – Accountable – Consulted – Informed
  • Getting stakeholder buy-in
  • Managing stakeholders
  • Inventories
  • Content audits
  • Managing workflow
  • Team communication
  • User testing

Creating Living Documents

  • Style guides
  • MailChimp’s Public Style Guide
  • Editorial calendar
  • Content curation guidelines
  • Criteria for repurposing content
  • Creating a cadence
  • Number of templates

Best Team Communication and Workflow Tools

  • Basecamp.com
  • Marketing.AI
  • Confluence.com
  • Gathercontent.com
  • slack.com